Category

Ad-tech

Ad-tech

Zeropark enables Agentic Optimization in Commerce Media

Łukasz Pośpiech · Jul 3, 2025

Ad-tech

Mastering Media Buying: Guide to 6 Effective Media Buying Strategies with Commerce Media

Gabriela Cendrzak · Oct 17, 2024

Ad-tech

Understanding Google’s Changes to Content Suitability for Parked Domains in Google Ads

Łukasz Pośpiech · Sep 5, 2024

Ad-tech

What are Supply-Side Platforms? Key Benefits, How They Work, and Top 5 SSPs

Łukasz Pośpiech · Aug 20, 2024

Ad-tech

Commerce Media: 2023 Insider Insights on Black Friday, Cyber Monday & the Q4 Holiday Shopping Season!

Łukasz Pośpiech · Oct 31, 2023

Ad-tech

What are Browser Cookies? The History of Cookies in Digital Advertising

Magdalena Bober · Jul 27, 2023

Ad-tech

Cookieless Advertising for a Cookieless World — Programmatic Solutions

Kinga Gawron · Jul 27, 2023

Ad-tech

How to Measure Performance in a Cookieless World

Łukasz Pośpiech · Feb 14, 2023

Ad-tech

Facing Chrome User-Agent Reduction

Łukasz Pośpiech · Oct 17, 2022

Ad-tech

Best Ways to Detect Bot Visits and Ad Fraud in Performance Marketing

Łukasz Pośpiech · Sep 6, 2022

Ad-tech

<strong>Performance Marketer’s Take: Should You Enter Metaverse Advertising?</strong>

Łukasz Pośpiech · May 24, 2022

Ad-tech

Desktop vs. Mobile Audiences — What Works Best in 2023?

Gabriela Cendrzak · Feb 28, 2022

Ad-tech

Real-Time Bidding Explained: How To Benefit From RTB

Bartosz Bielecki · Jun 28, 2018