Custom Bids per Target / Source

The key point of any optimization is rearranging your money flow from non-profitable to profitable placements. You can set a custom bid for any target / source in your campaign.

Setting a custom bid on a given source or target will allow you to:

• Receive more traffic from the source / target, if you raise the bid
• Lower the price of traffic from the source / target, if you lower the bid

Hence, you have three options of source level optimization :

• If you have great ROI on traffic from a given source, increase your bid to get more traffic.
• If your ROI on traffic from a given source is marginally negative, lower the bid to pay less.
• If a given placement does not perform at all, just pause it.

Modifying the Bid

In order to set a custom value for the bid, perform the following steps:

1. Go to the Targets / Sources tab.
2. Click the Auto button in the Your bid column. The cell switches to the editing mode.
3. Provide a custom bid for:

• A target: It will override both, source and campaign bids.
• A source: It will override the default campaign bid.